Rigor & Range
Alysa Buchanan is a Research-led Product Designer and Strategist
helping small teams discover, design, and validate complex B2B SaaS products.
Alysa Buchanan is a Research-led Product Designer and Strategist
helping small teams discover, design, and validate complex B2B SaaS products.
Alysa Buchanan is a Research-led Product Designer and Strategist
helping small teams discover, design, and validate complex B2B SaaS products.
A unique combination of end-to-end product design, mixed-methods research capability, sharp business acumen, and the fluency to speak about AI, data & the technology behind it all.
A unique combination of end-to-end product design, mixed-methods research capability, sharp business acumen, and the fluency to speak about AI, data & the technology behind it all.
OPEN TO EARLY-STAGE PRODUCT, DESIGN & RESEARCH ROLES
OPEN TO EARLY-STAGE PRODUCT, DESIGN & RESEARCH ROLES
View Resume →
alysa.product.ux@gmail.com
+300%
USER GROWTH
ENERGY TECH STARTUP
-40%
SUPPORT TICKETS
USER ONBOARDING REDESIGN
13
YEARS OF EXPERIENCE
SINCE 2013
+$20k/month
REVENUE INCREASE
B2B E-COMM LAUNCH
$6 million
SERIES A FUNDING
UX OVERHAUL
-25%
CART ABANDONMENT RATE
B2B E-COMM
250,000
MONTHLY USERS
PATIENT PORTAL
$300k
GROWTH INVESTMENT DIRECTED
SMALL BUSINESS LAUNCH
$12k/mo
LAUNCH REVENUE
SMALL BUSINESS LAUNCH
+300%
USER GROWTH
ENERGY TECH STARTUP
-40%
SUPPORT TICKETS
USER ONBOARDING REDESIGN
13
YEARS OF EXPERIENCE
SINCE 2013
+$20k/month
REVENUE INCREASE
B2B E-COMM LAUNCH
$6 million
SERIES A FUNDING
UX OVERHAUL
-25%
CART ABANDONMENT RATE
B2B E-COMM
250,000
MONTHLY USERS
PATIENT PORTAL
$300k
GROWTH INVESTMENT DIRECTED
SMALL BUSINESS LAUNCH
$12k/mo
LAUNCH REVENUE
SMALL BUSINESS LAUNCH
research, design, strategy
From Discovery to Direction
From Discovery to Direction
Discover
I help teams understand users, workflows, constraints, and business goals through customer interviews, analytics, and opportunity framing.
Discover
I help teams understand users, workflows, constraints, and business goals through customer interviews, analytics, and opportunity framing.
Design
I turn complex problems into user flows, prototypes, dashboards, onboarding paths, checkout funnels, and product experiences people enjoy using.
Design
I turn complex problems into user flows, prototypes, dashboards, onboarding paths, checkout funnels, and product experiences people enjoy using.
Validate & Prioritize
I conduct user tests, synthesize feedback, connect findings to business metrics, and contribute to the roadmap to help teams decide what to build next.
Validate & Prioritize
I conduct user tests, synthesize feedback, connect findings to business metrics, and contribute to the roadmap to help teams decide what to build next.
selected work
Project Snapshots
B2B SaaS Energy Management Dashboard
Product research and design for an industrial energy management platform, translating customer workflows, operational data, and strategy into clearer dashboards and roadmap direction.
300% user growth and $6M Series A
Product Strategy
UI Design
UX Research
B2B SaaS Energy Management Dashboard
Product research and design for an industrial energy management platform, translating customer workflows, operational data, and strategy into clearer dashboards and roadmap direction.
300% user growth and $6M Series A
Product Strategy
UI Design
UX Research
Responsible AI Strategy & Governance
Service design and research for responsible AI adoption at a State Department of Education, including stakeholder interviews, workflow analysis, governance, and training recommendations.
22 government employee interviews
Service Design
AI Governance
Policy Review
B2B eCommerce Platform Launch
Supported the 0→1 launch of a B2B eCommerce experience through early prototyping, prototype testing, onboarding redesign, and checkout funnel research to reduce friction and improve conversion.
25% lower cart abandonment, + $20k/mo
UX Research
Product Design
0 → 1 Launch
B2B eCommerce Platform Launch
Supported the 0→1 launch of a B2B eCommerce experience through early prototyping, prototype testing, onboarding redesign, and checkout funnel research to reduce friction and improve conversion.
25% lower cart abandonment, + $20k/mo
UX Research
Product Design
0 → 1 Launch
Referrals & Recommendations
Kind Words
"
Her personable nature fosters meaningful connections with users, and her ability to glean profound insights from data is truly remarkable, making her an invaluable asset to any team.
Derek Chadwell
Full Stack Engineering Manager, Yum Brands
"
Her personable nature fosters meaningful connections with users, and her ability to glean profound insights from data is truly remarkable, making her an invaluable asset to any team.
Derek Chadwell
Full Stack Engineering Manager, Yum Brands
"
Alysa is one of my favorite colleagues of all time. She is thoughtful, smart, collaborative, and really hones in on what strategy and tactics will have the biggest impact, with a data-based approach.
Aleigh Acerni
Content Strategy Consultant, EPAM Systems
"
Alysa is one of my favorite colleagues of all time. She is thoughtful, smart, collaborative, and really hones in on what strategy and tactics will have the biggest impact, with a data-based approach.
Aleigh Acerni
Content Strategy Consultant, EPAM Systems
"
I valued Alysa's leadership role on group projects, holding herself and others accountable. Beyond her passion and commitment to leveraging design, through research and making, to positively impact her community and the world.
Shadrick Kuteh
Assistant Professor of Design, Ohio State University
"
I valued Alysa's leadership role on group projects, holding herself and others accountable. Beyond her passion and commitment to leveraging design, through research and making, to positively impact her community and the world.
Shadrick Kuteh
Assistant Professor of Design, Ohio State University
"
Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.
Celia Grundman
Principle UX Researcher, Iterable
"
Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.
Celia Grundman
Principle UX Researcher, Iterable
"
Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.
Celia Grundman
Principle UX Researcher, Iterable
Alysa Buchanan
Research-led Product Designer & Strategist
Good work starts with good conversation.
"I stand upon my desk to remind myself that we must constantly
look at things in a different way."
— Robin Williams as John Keating, Dead Poets Society
alysa.product.ux@gmail.com
© 2026 Alysa Buchanan
Based in Raleigh, NC 🇺🇸 · Collaborating worldwide 🌎
Built with rigor and resilience.