Alysa Buchanan

Work

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Research. Design.
Strategy.

Research. Design.
Strategy.

A unique combination of end-to-end product design, mixed-methods research capability, sharp business acumen, and the fluency to speak about AI, data & the technology behind it all.

A unique combination of end-to-end product design, mixed-methods research capability, sharp business acumen, and the fluency to speak about AI, data & the technology behind it all.

View Resume →

alysa.product.ux@gmail.com

linkedin.com/in/alysabuchanan

I work with lean early-stage teams to turn design ambiguity into data-driven action.


-Alysa

  • +300%

    USER GROWTH

    ENERGY TECH STARTUP

  • -40%

    SUPPORT TICKETS

    USER ONBOARDING REDESIGN

  • 13

    YEARS OF EXPERIENCE

    SINCE 2013

  • +$20k/month

    REVENUE INCREASE

    B2B E-COMM LAUNCH

  • $6 million

    SERIES A FUNDING

    UX OVERHAUL

  • -25%

    CART ABANDONMENT RATE

    B2B E-COMM

  • 250,000

    MONTHLY USERS

    PATIENT PORTAL

  • $300k

    GROWTH INVESTMENT DIRECTED

    SMALL BUSINESS LAUNCH

  • $12k/mo

    LAUNCH REVENUE

    SMALL BUSINESS LAUNCH

  • +300%

    USER GROWTH

    ENERGY TECH STARTUP

  • -40%

    SUPPORT TICKETS

    USER ONBOARDING REDESIGN

  • 13

    YEARS OF EXPERIENCE

    SINCE 2013

  • +$20k/month

    REVENUE INCREASE

    B2B E-COMM LAUNCH

  • $6 million

    SERIES A FUNDING

    UX OVERHAUL

  • -25%

    CART ABANDONMENT RATE

    B2B E-COMM

  • 250,000

    MONTHLY USERS

    PATIENT PORTAL

  • $300k

    GROWTH INVESTMENT DIRECTED

    SMALL BUSINESS LAUNCH

  • $12k/mo

    LAUNCH REVENUE

    SMALL BUSINESS LAUNCH

research, design, strategy

From Discovery to Direction

From Discovery to Direction

Discover

I help teams understand users, workflows, constraints, and business goals through customer interviews, analytics, and opportunity framing.

Discover

I help teams understand users, workflows, constraints, and business goals through customer interviews, analytics, and opportunity framing.

Design

I turn complex problems into user flows, prototypes, dashboards, onboarding paths, checkout funnels, and product experiences people enjoy using.

Design

I turn complex problems into user flows, prototypes, dashboards, onboarding paths, checkout funnels, and product experiences people enjoy using.

Validate & Prioritize

I conduct user tests, synthesize feedback, connect findings to business metrics, and contribute to the roadmap to help teams decide what to build next.

Validate & Prioritize

I conduct user tests, synthesize feedback, connect findings to business metrics, and contribute to the roadmap to help teams decide what to build next.

selected work

Project Snapshots
(More Coming Soon!)

B2B SaaS Energy Management Dashboard

Product research and design for an industrial energy management platform, translating customer workflows, operational data, and strategy into clearer dashboards and roadmap direction.

300% user growth and $6M Series A

Product Strategy

UI Design

UX Research

B2B SaaS Energy Management Dashboard

Product research and design for an industrial energy management platform, translating customer workflows, operational data, and strategy into clearer dashboards and roadmap direction.

300% user growth and $6M Series A

Product Strategy

UI Design

UX Research

Responsible AI Strategy & Governance

Service design and research for responsible AI adoption at a State Department of Education, including stakeholder interviews, workflow analysis, governance, and training recommendations.

22 government employee interviews

Service Design

AI Governance

Policy Review

B2B eCommerce Platform Launch

Supported the 0→1 launch of a B2B eCommerce experience through early prototyping, prototype testing, onboarding redesign, and checkout funnel research to reduce friction and improve conversion.

25% lower cart abandonment, + $20k/mo

UX Research

Product Design

0 → 1 Launch

B2B eCommerce Platform Launch

Supported the 0→1 launch of a B2B eCommerce experience through early prototyping, prototype testing, onboarding redesign, and checkout funnel research to reduce friction and improve conversion.

25% lower cart abandonment, + $20k/mo

UX Research

Product Design

0 → 1 Launch

Pandora Group logo
Pandora Group logo
Pandora Group logo
Twilio logo
Twilio logo
Twilio logo
Blue Cross Blue Shield logo
Blue Cross Blue Shield logo
Blue Cross Blue Shield logo
NFL symbol
NFL symbol
NFL symbol
Sealed Air Corporation logo
Sealed Air Corporation logo
Sealed Air Corporation logo
The Walt Disney Company logo
The Walt Disney Company logo
The Walt Disney Company logo
Twilio logo
Twilio logo
Twilio logo

Referrals & Recommendations

Kind Words

"

Her personable nature fosters meaningful connections with users, and her ability to glean profound insights from data is truly remarkable, making her an invaluable asset to any team.

Derek Chadwell

Full Stack Engineering Manager, Yum Brands

"

Her personable nature fosters meaningful connections with users, and her ability to glean profound insights from data is truly remarkable, making her an invaluable asset to any team.

Derek Chadwell

Full Stack Engineering Manager, Yum Brands

"

Alysa is one of my favorite colleagues of all time. She is thoughtful, smart, collaborative, and really hones in on what strategy and tactics will have the biggest impact, with a data-based approach.

Aleigh Acerni

Content Strategy Consultant, EPAM Systems

"

Alysa is one of my favorite colleagues of all time. She is thoughtful, smart, collaborative, and really hones in on what strategy and tactics will have the biggest impact, with a data-based approach.

Aleigh Acerni

Content Strategy Consultant, EPAM Systems

"

I valued Alysa's leadership role on group projects, holding herself and others accountable. Beyond her passion and commitment to leveraging design, through research and making, to positively impact her community and the world.

Shadrick Kuteh

Assistant Professor of Design, Ohio State University

"

I valued Alysa's leadership role on group projects, holding herself and others accountable. Beyond her passion and commitment to leveraging design, through research and making, to positively impact her community and the world.

Shadrick Kuteh

Assistant Professor of Design, Ohio State University

"

Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.

Celia Grundman

Principle UX Researcher, Iterable

"

Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.

Celia Grundman

Principle UX Researcher, Iterable

"

Alysa is hands-down the best manager I've ever had. She's an empathetic, thoughtful leader who tailors her management approach to suit individual reports' circumstances and support their growth, and takes on tough conversations when needed.

Celia Grundman

Principle UX Researcher, Iterable

Alysa Buchanan

Research-led Product Designer & Strategist

Good work starts with good conversation.

"I stand upon my desk to remind myself that we must constantly

look at things in a different way."

— Robin Williams as John Keating, Dead Poets Society

alysa.product.ux@gmail.com

linkedin.com/in/alysabuchanan

© 2026 Alysa Buchanan

Based in Raleigh, NC 🇺🇸 · Collaborating worldwide 🌎

Built with rigor and resilience.