• Managed and coached a team of 5 direct reports supporting 9 product areas. Held recurring 1:1s to provide feedback, help navigate competing stakeholder demands, identify career growth opportunities, and resolve interpersonal conflicts.

• Demonstrated unwavering dedication to the team by orchestrating a positive support system following company downsizing; shared job leads, facilitated resume and portfolio reviews, and provided professional referrals, securing new positions for former direct reports within a 5-month timeframe.
‍
• Advised 30+ UX projects per quarter while aligning to key business objectives and metrics. Projects encompassed all facets of product lifecycle, including the launch of Golden Profiles, data governance and compliance, and integrations.

• Wrote DEI-mindful job postings, standardized interview processes, and ensured timely, equitable candidate experience to attract talent with superior skills; hired two Senior ICs and one Staff IC in 6 months with 100% offer acceptance.

• Reduced test participant recruitment time by 20% by partnering with Research Operations Manager to address process pain points, streamline requests, consolidate disparate workflows, allocate incentives, and identify legal constraints.

• Thoughtfully created “Career Conversation Framework” to understand how to best support each team member. Calibrated work to company Job Leveling expectations in preparation for formal Promotion & Performance reviews.

• Championed a direct report at competitive Annual Promotion Board review by highlighting contributions to driving profitability and market differentiation; their promotion to top-level IC opened doors to even greater influential projects.

• Fostered a growth mindset culture by promoting professional reflective journaling, curating educational materials, and encouraging mindfulness practices; orchestrated ThinkWeek events and virtual social activities, leading to an 8% increase in employee engagement.

• Led multidisciplinary UX & CX team in project strategy, intake, scoping, prioritization, execution, and orchestration of implementation strategies in collaboration with Product, Sales, Engineering, and Customer Success teams.
‍
• Facilitated weekly team calls to review challenges, prepare for upcoming work, and celebrate wins. Tracked evidence based “Insights to Action” XD contributions during Discovery through Go-To-Market product launch.

• Decreased cart abandonment by 25% and increased revenue by $20k monthly by conducting virtual observational studies and reviewing product analytics along the cart and check-out funnel, and re-organizing checkout screens.

• Reduced number of support tickets of new users by 40% by designing and usability testing prototypes and implementing an in-app New User onboarding guide with introductory video.

• Created and maintained enterprise-wide Confluence Research Repository to host critical user & product insights. Democratized research knowledge by enabling company employees’ access to the repository as a central learning hub.

• Spearheaded the procurement and onboarding of enterprise-ready tech stack for product data analysis, user testing, A/B testing, user interviews, and observational studies.

• Established tech startup’s first UX Design & Research practice, becoming a crucial role in roadmap planning and Project Readiness Documents (PRDs); educated C-Suite, Sales, Engineering, and Product on Design Thinking principles, facilitated product design workshops, and fostered a user centered culture shift.

• Drove a 300% growth in user base, securing $6 Million in Series A funding by overhauling entire user experience, user interface, feature set, and tech stack of the flagship Legacy product, resulting in a successful 2.0 launch.

• Communicated actionable insights derived from months-long mixed-method research efforts (user interviews, ethnographic studies, information architecture card sorting, product data analytics) to guide product growth decisions.

• Translated complex IoT data and calculations into real-time Energy Management System for industrial warehouses and chemical processing plants, resulting in a 33% reduction in energy consumption and cost savings of $100 million YTD.

• Collaborated shoulder-to-shoulder with developers to implement the company's first Design System, ensure technical feasibility of dashboard designs, interactive data visualizations, date and time comparison functionality, and customer specific KPI displays derived from user interviews.

• Designed and taught UX masterclass for 400+ junior designers. Course topics included wireframing & prototyping for mobile apps, user testing, visual branding, public speaking, and CUI chat bot development.

• Advised 100+ Senior UX scholars in Capstone courses and corporate sponsored Design Studios for last mile unboxing and packaging experiences and Conversational User Interfaces.

• Worked one-on-one with entrepreneurs, small, and medium sized businesses to create branding, websites, marketing collateral, non-fiction books, journals, and social media management. Hired part time contractors for Junior Designer, Administrative Assistant, and Social Media Manager.
‍
• Designed and printed product lines and produced custom orders. Drove sales via social media presence, SEO best practices, and attendance of antique and handmade markets for in-person transactions.

• Conducted in-person consumer observational studies, “Day in the Life” activities, merchandising A/B testing, and implemented in-store consumer behavior best practices.

• Transformed findings to design product displays for shopper experiences, conferences, and multichannel marketing campaigns. Clients included The Walt Disney Company, NFL, Jared Jewelers, Nordstrom, and 1,500 retail locations.